A LinkedIn profile or resume can tell you much more about a job candidate than you think. Our expert reveals how to read between the lines so you can make sure you are hiring the perfect candidate – every time.
‘Attention to detail’, ‘leadership skills’, ‘great work ethic’ – you’re likely to find words like these on every job application that crosses your desk. But when hiring the perfect candidate, it’s not just what someone says that you need to pay attention to; everything, from testimonials down to bullet points can tell you more about a candidate than you thought possible.
Whether you are looking for ambitious employees, creative individuals or can-do attitudes, here’s what to look for and why so you can make sure you are hiring the perfect candidate for the role.
1. If you want an ambitious and professional attitude, with a refined personal style …
Check that their LinkedIn profile is complete. If they’ve taken time to fill in most sections, then it shows they care about projecting themselves well online. Does their summary read extremely well, like they’ve engaged a branding specialist or copywriter? This shows they have ambition, pride in their work, personal branding nous and even business development acumen.
If hiring the perfect candidate means finding someone ambitious or passionate about their craft, take a gander at which influencers, companies, media outlets and universities they follow. It’s also a good idea to see if the candidate is part of any relevant groups or associations for the role at hand. Information in those ‘bonus’ sections is also handy to have. Descriptions of volunteering roles, professional organisations and certifications, publications and projects gives you a holistic view of the person and helps you see their skills put into practice.
2. If you want great attention to detail …
Check to see that they have consistent formatting one resumes and profiles, and their grammar is on point. Does it appear that they regularly update their profile? If yes, that’s a good indication that they are on top of their work and take pride in staying accurate. Even something as simple as getting a name or date wrong can reflect poorly on their skills in this area.
3. If you want highly developed thought-leadership skills and subject expertise …
Look for someone who is publishing their work regularly on LinkedIn or an online blog. This shows they can provide insights and contribute information that will shape business strategy. It’s also a good idea to check if they have any publications listed. Not only does this shows they have original ideas on various topics, but it also indicates that they are tuned-in to what is happening in their industry.
4. If you want collaboration and team work …
Check for more use of “we” and statements about team pride, rather than “me” and “I” words. No or few testimonials from others could be telling and might have you asking for more team-member referees. Have they given testimonials to acknowledge others for their good work? Do they list internal awards for teamwork or building culture? These can all be signs that someone does – or doesn’t – play well with others.
5. If you want creativity and innovation …
Have they created a bit of mystery or fun in their profile so you want to know more? Have they consistently done new things or show they have thought differently? Listing awards, processes they have improved or similar accomplishments shows they aren’t afraid to take initiative or risks.
6. If you want extensive network and professional connections …
Look for a high number of people who have endorsed their skills, a good number of testimonials and a high number of people following their posts. Within each post, look to see if people are ‘liking’ or commenting, and learn from the comments. Has the candidate responded, and are they creating the sort of conversation that would suit the organisation you are considering them for?
7. If you want an engaging attitude …
The photo is often telling. Is it welcoming? Do you get a good first impression? Sometimes strategic candidates tweak their photo so they’ll stand out – such as wearing a bright top, a more casual outfit or a big grin. Next up, look for a bit of their personality to shine through in their summary, roles and beyond.