James Law, HR Director at Envato, thinks he understands what makes staff really engaged with their work and that it boils down to one, important factor. Why should we pay attention to what he says? Well, for a start, the digital marketplace company enjoys an enviably low staff turnover rate and has been recognised in the BRW Best Places to Work Study for the past two years. Forget incentives, benefits, even pay. Law says the only thing that really matters are relationships.