Gender-intelligence entrepreneur Bec Brideson is driving innovation and exponential growth for business and brands with an overlooked market opportunity estimated to be worth $28T. Bec’s first book: "BLIND SPOTS: How to uncover and attract the fastest emerging economy" outlays her singular, game-changing methodology for leveraging gender into commercial gain. Her foresight and new lens on business has seen her become a much sought-after speaker and consultant across most categories and industries worldwide. To buy her book or find out how Bec Brideson can help you turn this social issue into a profitable outcome, visit her at becbrideson.com